DEAR MOM, | CASE STUDY
Social Media, Content Creation & Event Marketing
Helping a nonprofit organization grow its community, promote impactful events, and tell meaningful stories through strategic content and marketing.
About Dear Mom,
Dear Mom, is a nonprofit organization dedicated to inspiring, encouraging, and connecting mothers raising children with Down syndrome and other neurodiverse needs. Through annual conferences, educational events, and year-round community initiatives, Dear Mom, creates spaces where moms feel seen, supported, and empowered.
As part of the marketing team, I helped bring these events to life through social media management, content creation, email marketing, and event promotion. From building excitement before registration opened to capturing meaningful moments during the conference and extending its impact afterward, my work focused on creating a cohesive experience that strengthened community at every stage.
Social media management
Content creation
Content strategy & planning
Copywriting
Community engagement
My Role
Instead of simply managing social media, I serve as an extension of the Dear Mom, team across marketing and communications.
Email marketing
Event promotion
Event content coverage
Speaker & sponsor promotion
Community storytelling
Social Media, Event Promotion & Community Building
Through thoughtful content creation and strategic social media management, I helped build excitement before each event, create meaningful engagement throughout the conference, and continue the conversation long after it ended. From promotional campaigns and live event coverage to community storytelling and email marketing, every piece of content was designed to strengthen connections and support Dear Mom's mission.
Featured Content
Content was created to educate, inspire, and connect the Dear Mom community while maintaining a cohesive and recognizable brand presence across every campaign.
Event Promotion
Every campaign was thoughtfully planned to build anticipation, increase registrations, and keep attendees informed throughout the event experience.
Social Media Audience Growth
I created and grew GracePlace Art's social media presence from the ground up across Facebook, TikTok, and Instagram - transforming new accounts into engaged communities that drive awareness, connection, and sales.
Through strategic storytelling, consistent content, and a mission-led marketing approach, I built a digital presence that not only grew a loyal audience, but also attracted brand partnerships, media attention, wholesale opportunities, and corporate collaborations.
Instagram
+26,600 Followers
Facebook
+25,000 Followers
This project wasn't simply about selling products.
It was about building a brand people wanted to follow, support, and share.
By combining strategic content creation, authentic storytelling, social media management, email marketing, website management, and thoughtful brand strategy, we transformed GracePlace Art into a recognizable online presence that celebrates inclusion, builds genuine community, and turns meaningful stories into lasting customer relationships.
The same approach can be applied to creators, founders, nonprofits, artists, small businesses, and purpose-driven brands looking to grow their audience, elevate their online presence, strengthen their brand identity, and create meaningful connections through intentional marketing and content.