DEAR MOM, | CASE STUDY
Social Media, Content Creation & Event Marketing
Helping a nonprofit organization grow it’s community, promote impactful events, and tell meaningful stories through strategic content and marketing.
About Dear Mom,
Dear Mom, is a nonprofit organization dedicated to inspiring, encouraging, and connecting mothers raising children with Down syndrome and other neurodiverse needs. Through annual conferences, educational events, and year-round community initiatives, Dear Mom, creates spaces where moms feel seen, supported, and empowered.
As part of the marketing team, I help bring these events to life through social media management, content creation, email marketing, and event promotion. From building excitement before registration opened to capturing special moments during the conference and extending its impact afterward, my work focuses on creating a cohesive experience that strengthens community at every stage.
My Role
Instead of simply managing social media, I serve as an extension of the Dear Mom, team across marketing and communications.
Email marketing
Event promotion
Event content coverage
Speaker & sponsor promotion
Community storytelling
Social media management
Content creation
Content strategy & planning
Copywriting
Community engagement
Social Media, Event Promotion & Community Building
I help build excitement before each event, create engagement throughout it, and continue the conversation long after it’s over. From promotional campaigns and live event coverage to community storytelling and email marketing, every piece of content is designed to strengthen connections and support Dear Mom's mission.
Social Media Audience Growth
By developing engaging, mission-driven content and maintaining a consistent social media presence, I helped grow Dear Mom's audience and reach organically, introducing thousands of new families to its mission while increasing awareness of conferences, educational resources, and year-round initiatives.
Instagram
+14,600 Followers
Facebook
+36,000 Followers
Event Promotion
Every campaign was thoughtfully planned using an integrated marketing system, leveraging email and social media campaigns to build anticipation, increase registrations, and keep attendees informed throughout the event experience.
Featured Content
Content was created to educate, inspire, and connect the Dear Mom community while maintaining a cohesive and recognizable brand presence across every campaign.
Dear Mom reminded me that the best marketing starts with connection.
When strategy is paired with a story that matters, social media becomes more than a marketing channel, but a place where people feel seen, supported, and inspired to stay.
That's the approach I bring to every project: creating intentional content that helps purpose-driven brands grow their visibility, strengthen their communities, and make a meaningful impact.