MADISON TEVLIN | CASE STUDY
Scaling a Multi-Platform Personal Brand Through Strategic Content & Storytelling
From content strategy and audience growth to partnership support and campaign execution, I helped manage and grow Madison Tevlin's digital presence across Instagram, TikTok, Facebook, and YouTube.
Who Is Madison?
Madison Tevlin is an actor, advocate, speaker, podcast host, and content creator whose work challenges perceptions and promotes inclusion on a global scale. Through media appearances, brand partnerships, speaking engagements, and her podcast, 21 Questions, Madison has built a highly engaged audience across multiple platforms.
As her social media manager and content strategist, I support the planning, creation, execution, management of content, and community engagement that strengthens her brand, amplifies her message, and supports continued audience growth.
Before…
Multiple platforms requiring active management
Growing number of partnerships and campaigns
Speaking engagements and media appearances
Podcast promotion needs
Need for consistent brand voice
Need for strategic content planning
Goal…
Create a cohesive content ecosystem that:
Supports audience growth
Increases visibility
Promotes partnerships
Highlights speaking opportunities
Strengthens community engagement
Builds long-term brand authority
My Role
Full-Service Social Media Management & Content Strategy
✓ Monthly Content Strategy
✓ Content Calendar Development
✓ End-to-End Content Creation
✓ Copywriting & Caption Development
✓ Partnership Support
✓ Campaign Management
✓ Podcast Promotion
✓ Event & Speaking Promotion
✓ Community Management
✓ Analytics & Reporting
Results
Audience Growth
2024 - 2026
Instagram
+69,000 Followers
TikTok
+56,000 Followers
Facebook
+118,000 Followers
YouTube
+10,000 Subscribers
Featured Campaigns
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Content Highlights
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Partnership Spotlights
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Featured Campaigns | Content Highlights | Partnership Spotlights |
This project wasn't simply about growing social media accounts.
It was about building a recognizable and trusted personal brand.
By combining strategic planning, authentic storytelling, community engagement, and consistent content execution, we created a digital presence that supported Madison's growth as an advocate, creator, speaker, podcast host, and public figure.
The same approach can be applied to founders, coaches, wellness brands, nonprofits, authors, and purpose-driven businesses looking to grow their visibility, strengthen their brand presence, and create meaningful connections with their audience.